Privacy Policy
Effective Date: May 29, 2026
At ETX Elite Dance Co., LLC (“the Studio,” “we,” “us,” or “our”), we are committed to protecting the privacy of our dancers, parents, guardians, employees, website visitors, and portal users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and automated information across our public website and our secured parent portal platforms.
1. Information We Collect
We collect information about you in two ways: information you provide to us directly, and information collected automatically when you visit our digital platforms.
A. Information You Provide Directly
We collect personal information that you voluntarily provide when enrolling in classes, registering for summer camps, creating a parent portal account, purchasing custom apparel, or communicating directly with our team. This includes:
Parent/Guardian Information: Full name, billing address, phone number, email address, and relationship to the student.
Student Information: Full name, date of birth, age, gender, class level assignments, and critical medical notes, allergies, or physical needs essential for classroom safety.
Account Credentials: Usernames, passwords, and security data used to authenticate and access your secure account within our parent portal.
Financial Data: Credit card, debit card, or bank account information used to process tuition, registration fees, and costume payments. All transactions are securely routed through our third-party merchant processor; we do not store raw payment tokens on our local servers.
Studio Media: Photographs and video footage captured during classes, rehearsals, recitals, and public events, subject to your explicit media release waiver agreements.
B. Information Collected Automatically (Website Tracking)
When you navigate our public website, certain data is gathered automatically through standard web technologies to optimize your online experience. This includes:
Usage & Device Data: Your IP address, browser type, operating system, referring URLs, device type, specific pages viewed, and the duration of your visit.
Cookies and Tracking Technologies: We utilize cookies, web beacons, and pixels (such as Google Analytics or Meta Pixels) to analyze website traffic patterns, remember user preferences, and measure the effectiveness of our seasonal enrollment marketing campaigns. You can adjust your internet browser settings to restrict or refuse cookies at any time.
2. How We Use Your Information
We utilize the collected data strictly for legitimate business operations, maintaining community safety, and providing excellent dance instruction, including:
Managing class enrollment, staff schedules, studio rosters, and recital logistics.
Processing monthly tuition payments, costume fees, and tracking merchandise or apparel orders.
Sending immediate, time-sensitive administrative updates (e.g., weather-related closures, schedule changes, or recital deadlines).
Distributing occasional studio newsletters, registration reminders for upcoming fall or summer dance sessions, and updates about local community events.
Analyzing website usage trends to improve our online user experience, navigation, and promotional outreach.
3. Sharing and Disclosure of Information
We do not sell, rent, lease, trade, or share your personal information with third parties for their independent marketing or promotional purposes.
Your data is only disclosed under the following controlled circumstances:
Trusted Service Providers: We share necessary data with reliable third-party software vendors who operate our automated registration platforms, parent portal, secure payment processing systems, and email/SMS delivery networks. These partners are legally bound to uphold strict data confidentiality.
Legal & Safety Compliance: We may disclose your information if required by law, subpoena, or government regulation, or if we believe in good faith that disclosure is necessary to protect the safety, legal rights, and security of our students, staff, or the public.
4. Text Messaging (SMS) Communication
If you opt-in to receive SMS notifications from us (for instant alerts regarding schedule adjustments, emergency closures, or event reminders):
You may opt out of text communication at any time by replying "STOP" to any text message received from the studio.
Standard message and data rates may apply depending on your mobile carrier.
Your mobile data, phone numbers, and specific SMS consent choices will remain strictly confidential and will never be shared with outside affiliates for marketing.
5. Data Security Measures
We implement and maintain industry-standard physical, technical, and administrative safeguards designed to protect your personal data from unauthorized access, loss, misuse, or alteration.
Digital Security: Portal accounts are secured with password protection, and internet data transmissions involving personal details are encrypted.
Physical Security: Physical student files, medical alert documentation, and hard-copy registration forms are kept in restricted-access office spaces limited exclusively to authorized studio administrators.
6. Children's Privacy
As a dance education provider for minors, safeguarding children's privacy is of paramount importance to us. We do not knowingly collect personal details directly from children under the age of 13. All student information, medical notes, and emergency data must be provided exclusively by a parent or legal guardian.
7. Your Choices and Rights
You retain full access to review, correct, or update the personal information associated with your family account. You can log directly into your secured parent portal to modify your contact details and billing preferences. If you need to request the permanent deletion of specific data, please contact studio management directly (subject to standard regulatory and business record retention requirements).
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically to adapt to changing legal requirements or updates in our operational software. Any revisions will be signaled by updating the "Effective Date" at the top of this document. We encourage you to review this policy periodically to stay informed about how we safeguard your community.
9. Contact Us